Posts about:

Startups

The Power of HubSpot Accreditations: How 1406 Consulting Maximizes Custom Integrations and Onboarding

In the realm of digital marketing, HubSpot has positioned itself as an industry leader, providing an all-in-one solution for marketing, sales, customer service, and CRM needs. By partnering with a HubSpot-accredited agency, like 1406 Consulting, not only ensures you access to HubSpot's extensive tools but also provides the benefit of tailored solutions. This article will delve into what 1406 Consulting's HubSpot Custom Integrations and Onboarding Accreditations mean and why they are crucial for businesses striving for growth.

Read More
That’s why CRM automation is so important. By automating customer relationship management, you can do far more than save time. You can use automation to get renewed insight into the trajectory of your leads and opportunities, and find new ways to make it even better.
DIY Isn't The Way: Automating Authentic Client Relationships

Have you ever found yourself drowning in spreadsheets and contact logs, trying to keep track of all your client interactions? Then you’ll know - trying to keep track of client relationships manually can be a real pain in the you-know-what. That’s why CRM automation is so important. By automating customer relationship management, you can do far more than save time. You can use automation to get renewed insight into the trajectory of your leads and opportunities, and find new ways to make it even better.

Read More
Why Marketing Isn't A Marathon

Marketing is often compared to a marathon: a long and arduous journey that requires endurance and perseverance. But it’s an analogy that isn’t entirely accurate. Well at least not effective marketing. 

Unlike a marathon, marketing strategies should never rely on a single-person putting their head down and pushing through to the finish line. That element of long-winded entrepreneurial stamina is commendable no doubt, but it doesn’t make for an effective or sustainable marketing approach. Effective marketing has far more in common with a relay race, where multiple team members and marketing avenues come together to win the race. So lace up your running shoes and get ready to whip your marketing strategy into shape.

Read More
Exploring The Power of Retargeting

You’re Creating Tailored Experiences For Your Audience, Right?

In the world of marketing, where every click, scroll, and tap is a potential opportunity to connect with your audience. But let's face it, sometimes it feels like you're trying to hit a bullseye with a rubber band. With retargeting, hitting your target becomes so much easier. Retargeting tracks your website visitors and serves them the ads tailored specifically to their interests and browsing behavior to create a more engaging experience as they interact with your brand. So instead of shooting rubber bands all over the place hoping to hit your mark, let’s show you how your marketing can hit the mark with HubSpot retargeting. 

Hitting the target with retargeting. Before you start tailoring your marketing, let’s talk about the two retargeting options available:

Read More
Why Forgetting About Your Goals May Be the best Thing for Your Business

“Keep your eye on the prize.” That’s the advice we’re given whenever we’re struggling. The shiny reward at the end of the struggle. But when it comes to long-term goals, it’s easy to feel like Sisyphus rolling his boulder up the hill and never reaching the top. That’s why we think Mr. Miagi’s advice to young Daniel in Karate Kid is far more valuable: “Wax on, right hand. Wax off, left hand. Wax on, wax off. Breathe in through nose, out the mouth.” It’s that mindfulness of the here and now that helps us reach our goals without even realizing how close we are. Because the truth we so often forget is that, in life and in business, it’s the journey that makes things worthwhile, not the destination.

Read More
Why HubSpot Implementation is Like a Blind Date

The blind date - a peak romantic adrenaline rush in a pre-Tinder world. You could know every single resume detail about your date and still not be prepared for the reality of meeting them. Would there be sparks, awkward pauses, or catastrophe? But the most delightful surprise was  hitting it off with someone you thought you’d have nothing in common with. Those were the dates you walked away from with not only a new connection with another person, but a renewed sense of yourself.

HubSpot integration is pretty much like that. t’s a learning journey. And even though you know which boxes will be ticked during the process, you’ll be amazed at how enriching the experience of seeing it all come together can be. 

So how does the HubSpot implementation process change the way you see your business and its possibilities? Glad you asked!

Read More
Turn Sales Journeys Into Help Journeys

What are sales really? If you answered that they’re business transactions or the exchange of products for revenue, you’re definitely not wrong, but, to us, sales have always been the offering of a helping hand. 

It’s because successful sales are built on an understanding of a client’s journey, not a successful sales pitch. It’s a simple mindset shift that carries with it a wealth of benefits. It changes how you approach clients, how you interact with your team, and how you see yourself in the context of your industry. So let’s take a closer look at how you can embrace the help journey. 

Read More
iStock-979013238 (1)-1
How to Deal with Negative Reviews on Social Media

The power that social media and reviews have on your business is huge. A whopping 90% of customers seek out products or services with online reviews, and 88% trust the reviews they read.

What do your reviews say about your company?

Everyone loves positive reviews, but negative reviews are sometimes hard to hear and frustrating. Don't worry. We're going to show you how they can actually be an opportunity to showcase your work ethic, character, and professionalism.

If you’ve had a negative review and are trying to figure out the best way to handle it, here’s what you need to know.

Read More