When you're in the midst of starting up a new business, it feels like there are an overwhelming number of things on your "To-Do List" for getting off the ground. From business plans and marketing strategies to hiring employees, picking a workplace, and focusing on your branding, starting a small business is a big deal. In all of the craziness, many business owners overlook a crucial element in reaching their audience, expanding their brand, and increasing their online presence: blogging. Maybe the thought of writing something that your audience will want to read is enough to make you break out in hives? Or for those who like to write, blogging can get pushed to the bottom of the “To Do” list because it seems like a time-consuming task that doesn’t produce a measurable ROI. But your startup needs a blog! And not a half-done blog that you update as an excuse to avoid some other task you like even less. Your startup needs a solid, relevant, and consistent blog to accelerate lead generation! And with a few easy setup tricks using the right marketing software or website analytics tracking, you'll know EXACTLY how much ROI you're getting from the time you invest. Here’s how it works:
