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The twenty-first century ushered in new opportunities as information became even more accessible to the public. Consumers now have more control over their buyers' journey, and this presents a challenge for modern-day marketers as old methods are no longer effective.
“SEO” may just seem like a trendy buzzword, but it’s actually the key to growing your business. Why? Because with millions of search-engine results, it’s more important than ever to ensure your business pops up first for your audience. Otherwise, it’s too easy to get lost in the crowd.
With everyone working remotely during the COVID-19 Pandemic, most people are feeling a bit stir-crazy. Office employees are especially feeling the pressure of staying at home and having to adhere to a new routine. They aren't able to leave the house as much, cleaning routines are borderline religious, and social distancing practices have become more like straight-up isolation.
Building your small business brand by connecting with people on social media is an excellent way to add a personal touch. Did you know that as of 2018, nearly 68% of adults use Facebook according to the Pew Research Center? Use these simple secrets to create a strong and effective voice for growing your business on social media.
Creating new content and publishing it to a website seems like an easy thing to do, but it can be time-consuming, difficult, and expensive. That’s why many teams turn to automation or delegation of the task—but that’s not always the best strategy. If you want your content to be informative, trustworthy, and engaging, it needs to come from within your team and reflect your brand’s voice and tone, even if that means doing it yourself.
Every team wants to create quality content that sparks its audience's interest, ranks high in SEO, and showcases their product or service in a way that allows their brand to grow consistently. It’s no secret that content creation takes time and does not always come easily, but small-but-mighty teams are always finding ways to create new content without reinventing the wheel.
We all know those last-minute shoppers that aren't interested in Black Friday or Cyber Monday sales (maybe you're one yourself!). Regardless of when or where they go shopping, people are in the mode to search for what they need. This means as a startup, your marketing strategy needs to be intentional and holiday-focused to make the most out of this consumer-focused season. Here are six last-minute holiday marketing hacks to help you make the most out of this holiday season.
When you're in the midst of starting up a new business, it feels like there are an overwhelming number of things on your "To-Do List" for getting off the ground. From business plans and marketing strategies to hiring employees, picking a workplace, and focusing on your branding, starting a small business is a big deal. In all of the craziness, many business owners overlook a crucial element in reaching their audience, expanding their brand, and increasing their online presence: blogging. Maybe the thought of writing something that your audience will want to read is enough to make you break out in hives? Or for those who like to write, blogging can get pushed to the bottom of the “To Do” list because it seems like a time-consuming task that doesn’t produce a measurable ROI. But your startup needs a blog! And not a half-done blog that you update as an excuse to avoid some other task you like even less. Your startup needs a solid, relevant, and consistent blog to accelerate lead generation! And with a few easy setup tricks using the right marketing software or website analytics tracking, you'll know EXACTLY how much ROI you're getting from the time you invest. Here’s how it works:
Think social media campaigns are only for the big brands with thousands, if not millions, of followers and fans? Convinced you need massive internal resources to even get started? Think again!
Not every social platform makes sense for every business, so it’s important to understand which ones to target for growing your small business, while offering also customers an outstanding social media experience.
Inbound marketing can have a substantial impact on small businesses that hope to reach new clients and build their company's online brand. Inbound marketing differs from traditional advertising by focusing on cultivating personal relationships with people that are genuinely interested in their product or services.
