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Twitter vs. Threads: Why Twitter is Still Important for Social Media Marketers

In the ever-evolving world of digital marketing, businesses face a constant conundrum – which platforms should they invest in for maximum impact? Recently, Instagram introduced "Threads," a companion app designed for more intimate sharing with select friends. However, amidst these new tools, one platform has remained a stalwart in marketing outreach: Twitter. This article will delve into why Twitter, even in the face of newer platforms like Threads, continues to be an excellent choice for marketing outreach.

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How to Deal with Negative Reviews on Social Media

The power that social media and reviews have on your business is huge. A whopping 90% of customers seek out products or services with online reviews, and 88% trust the reviews they read.

What do your reviews say about your company?

Everyone loves positive reviews, but negative reviews are sometimes hard to hear and frustrating. Don't worry. We're going to show you how they can actually be an opportunity to showcase your work ethic, character, and professionalism.

If you’ve had a negative review and are trying to figure out the best way to handle it, here’s what you need to know.

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5 Ways to Generate Consistently Good Content
Small Budget, Meet Big Ideas: 5 Ways to Generate Consistently Good Content

Tips and tricks from a small-but-mighty marketing-consulting firm.

Every team wants to create quality content that sparks its audience's interest, ranks high in SEO, and showcases their product or service in a way that allows their brand to grow consistently. It’s no secret that content creation takes time and does not always come easily, but small-but-mighty teams are always finding ways to create new content without reinventing the wheel.

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