The key to any successful start-up is to learn from mistakes - not only your errors but also the mistakes of others. As with anything new, some things will undoubtedly go wrong, giving you plenty of opportunities to learn and grow.
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The companies that succeed at growing their business aren't always the ones with the best product. However, they're almost always the ones that do a better job of communicating with their market than the competition does (of course having a good product helps too!).
Communication in the workplace, whether with clients, vendors or employees, is crucial to the productivity and growth of your small business. In a recent blog about reducing phone time in the office, we discussed different ways to manage both incoming and outgoing phone calls. But when you need to send an email, there’s a right way and a wrong way to get your message across. Before you hit send on your next email, review this detailed email guide to make sure your email is as effective as possible
As a leader of a small business, you know the importance of hiring people who share your vision and who will help you grow. Too many entrepreneurs and small business leaders hire employees instead of building a team.
In the beginning stages of your business, it’s easy to give each and every customer the personalized attention that will make them feel valued and turn them into a loyal customer. But as your company grows, it can become harder to provide that same level of service to everyone while juggling all the tasks associated with a growing business. So how do you provide the same level of personalized attention while still using your time effectively and getting stuff done? Here are a few things to remember when striving to provide your new and existing customers with the personal attention that really makes a difference.
One of the million-dollar questions many owners of small businesses find themselves asking is how to get their customers to leave reviews or offer feedback. Not only is this crucial information for the betterment and growth of the business, but it gives potential, future customers inside information about how your company operates, what your products or service is like, and how you served others.
There are countless ways you could describe each member of your team and how their characteristics influence the company's persona. Maybe your team members tend to be high-energy, cohesive, and pros at customer service. Perhaps they're data-driven, goal-oriented, and analytical. One way or the other, the success of your business is based heavily upon the team of people you've chosen to make it happen.
When it comes to planning your company’s next event or outing, there is a lot to think about. You want to plan something that will promote team building and boost office morale, while also allowing coworkers to mingle in a fun, stress-free environment. You’re in charge of creating an event that people will actually want to attend and is good for business, will boost productivity, and will address common workplace issues in a neutral environment at the same time.
As a small business owner, you understand the power of social media in the success of your business. If you haven’t already, you’ll quickly see the impact of social media’s expansive reach and how it can take your message, service or product to a large, yet specifically targeted audience. If you’ve had a Facebook or Instagram account of your own for years, you have a basic understanding of how it works. You also know what things cause you to finally say “enough already!” and search frantically for the “unfollow” button. Social media is a popular method to reach your target audience, but used incorrectly could do more harm than good. Here are the four things that you could be doing right now to drive your audience nuts and result in a decreased customer base, and some tips on how to fix it.
Running a startup is no small feat. It requires organization, dedication, focus, teamwork, patience, self-discipline, and hard work. The first step in setting your startup for success is making sure it’s led by someone who is qualified and competent. Granted, you could do without the smoke machines and stage lighting, but who doesn't want a 'Rockstar' team member leading their customer projects? Whether you’re looking to hire one, or find yourself wearing multiple hats and filling the PM role yourself, make sure that your project leadership demonstrates these 5 character traits to guide your business to success: