Creating a Virtual Office: How Remote Teams Thrive Using HubSpot

Remote work isn’t going away any time soon. In fact, 85% of managers believe that having teams with remote workers will become the new norm in the coming years. And guess what? Remote workers are happier! They report feelings of happiness in their jobs 22% more than in-office employees—a figure sure to grow as more offices embrace remote work.

Does your business allow employees to work outside the office?

If so, or if your workplace is considering shifting from the traditional 9–5 to remote work, it’s in your best interest to provide a culture of teamwork and visibility. The way we’ve accomplished this at 1406 is by creating a virtual workspace through HubSpot, where our employees can still feel like they’re part of the team even when they’re not working together physically. 

Read on to see how creating a virtual office space through HubSpot fosters happiness and collaboration while empowering employees to work smarter, not harder.

What Is a Virtual Office?

Simply put, a virtual office is an online space where remote workers can interact and collaborate with one another. Unlike a communication-only platform (like Slack), a true virtual office provides a place where your team can not only chat, but also see what colleagues are working on and be able to collaborate with one another.

This kind of all-in-one platform is exemplified in HubSpot, an inbound marketing, sales, and CRM software specifically designed to streamline and automate processes while deepening customer and employee relationships.

If you run a team of employees who live miles or even states apart—like we at 1406 do—investing in a powerful system like HubSpot is immensely helpful for keeping employees connected and on top of client projects.

How HubSpot Helps Overcome Remote Challenges & Boosts Productivity

The capabilities of HubSpot are specifically designed to align your various departments and improve visibility across the board. This is incredibly important for remote workers, who report communication/collaboration difficulties as one of the top-three biggest hurdles in working remotely.

“One of the major challenges of remote work is staying aware of what’s going on with your coworkers and various different clients,” says 1406 CEO Matt Smith. “You need that awareness, as well as access to shared information and communications between clients.” 

“HubSpot allows you from a virtual perspective to stay connected to your teammates and keep track of all client details in one place.”

The platform accomplishes this by allowing teams to:

  • Upload recorded client meetings
  • Enter in clear action items, due dates & notes
  • Connect team members’ calendars
  • Share access to all client portals

All of the above lift the veil into what’s going on with colleagues and clients, so everyone can stay on the same page with expectations and workloads.

“The fact that HubSpot allows all team members to have access to the same [client] portals is immensely helpful,” says 1406 Web Developer Jen Lynch. “Everyone can share information easily so nothing slips through the cracks.”

Ultimately, when your team feels aligned, comfortable, and seen, you drastically lower confusion and stress while boosting satisfaction and productivity. And when your team is happy and productive, client relationships get an extra boost, too.

Employer Takeaway

As the saying goes, “Work smarter, not harder.” Remote work has its challenges, but they can be easily overcome by providing a virtual office space where your team can work together and feel connected.

HubSpot provides that kind of space. 

Aligning your departments and empowering your team is as simple as a few clicks, and we’re here to make the process effortless for you. As a HubSpot Diamond Partner, we’re the proven guide helping businesses streamline their processes while attracting and delighting the customers they want. 

Let’s crush your growth goals together.


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