The 1406 Business Growth Blog

4 min read

HubSpot's CRM & Sales Starter is Perfect for Entrepreneurs

10/9/19 8:40 PM

Most entrepreneurs starting a new business also wear the hat of lead salesperson for their new venture. Working in sales is a tough business, especially in today’s market, and doing so successfully while handling everything else on your plate requires an efficient and organized approach. You're also dealing with a tough audience - studies show that only 18% of buyers trust and respect sales people. 

With so little trust and faith in sales from a consumer standpoint, it's wise to design your sales processes to cater to the buyer.  HubSpot has actually put together an entire "Inbound Sales" methodology and toolset which helps to do just that.  

If you're a "Solo-preneur" and still doing everything yourself, with plans to build a team as your business grows, taking the first steps to use HubSpot's Sales Hub can be crucial to building a process that will serve you long term.  It also defines a repeatable game plan for engaging prospects that you can leverage as your team eventually grows along with your success.  

What Is HubSpot Sales Hub?  

HubSpot Sales Hub is integrated with HubSpot's Free CRM and organizes all your sales activities in one place. The free version of Sales Hub comes packed with simple but awesome features like pop-up notifications on your phone or Chrome browser that let you know the moment a lead opens an email you sent them, while also capturing all the interactions you and your team have with customers and prospects in the CRM in real-time. 

The Sales Hub is designed to make it easier for businesses to manage their sales process from start to finish, in a repeatable and scalable way. You'll be more efficient and able to track results at every stage of the process by implementing these best practices, with :

  1. Save Time on the Keyboard
    Turn repetitive emails into templates, that you can quickly personalize before sending. You'll be able to measure which ones are performing and share the best ones with your entire team, while also minimizing time spent drafting emails.
  2. Follow Up Easily 
    Get notified the instant prospects open an email, click a link, or open an attachment. This will give you a chance for timely, relevant follow-up with the hottest leads.
  3. Land More Meetings
    Connect with prospects through live chatbots on your website. Avoid back and forth emails and missed calls by sending a scheduling link that lets leads pick a meeting time that works for both of you.
  4. Make Deals, Not Data Entries
    Eliminate manual entry as every lead’s contact info, email opens, and clicks get logged automatically. Automate time-consuming tasks like lead rotation, task creation, and more.
  5. Track How Sales Activity Affects Your Pipeline
    HubSpot CRM + Sales allows you to see the track levels of sales activity like meetings, emails, and phone calls, along with how and why those relate to your pipeline of deals won, lost, and in progress.
  6. The Free Phone App Saves You Time
    Be sure to install the free HubSpot mobile app on your iPhone or Android device.  It gives you direct access to all of these features, and automatically tacks your activity in the cloud-based CRM while you're on the go.

With these features, you can focus on generating leads while increasing revenue and exceeding your customer’s expectations. All this can translate to turning those customers into promoters, who'll help you start the cycle all over again with new customer referrals.  

Pro (Actually, Starter) Tip:

The Free HubSpot CRM allows you to add as many other team members as you want to use the CRM for free, and also gives them visibility and access to the basic features of Sales Hub.  Only the individual users needing higher volume usage of features like email tracking and templates, or advanced features like Sales Sequences (see below) will need to have a paid subscription to the Sales Starter features at $50 per month each. 

Another huge benefit of the Starter subscription is that it gives those individual paid users the ability to setup automated "Sequences" with a scheduled set of personalized follow-up emails, tasks, and reminders for engaging with your leads. Your messages get delivered at exactly the right time to the right people, ensuring you don't let those things fall through the cracks because you're busy.

It's entirely possible to have a well-developed HubSpot CRM implementation and well-defined sales operations process in a small company with multiple team members - but just a single highly active sales person - for just $50 per month. 

And when you're ready to scale up with additional sales people, you can add more Starter users or even upgrade to the Sales Professional or Enterprise packages to get advanced features without having to change your CRM.  

Final Thoughts

HubSpot’s Sales Hub is a powerful tool to help your business to grow. However, as with all tools, you still need to wield it properly to maximize its effect. You’ll need someone who can correctly set up your sales strategy and make sure it follows the best practices.

We are here to do just that. We can get you up and running quickly and make the Sales Hub work to your advantage. 1406 Consulting is a certified Gold Tier HubSpot Partner and we're experts at growing small businesses.

Interested in a free phone consult to get our advice on whether Sales Hub is a good fit for your specific business needs? Contact us today and we'll be happy to setup a call. We love helping businesses grow!

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Matt Smith
Written by Matt Smith

Business builder and top-performing leader with a focus on Inbound Marketing, Sales, and CRM Solutions for small business growth.

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