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The key to profit is productivity, and if you and your employees are wasting time on unnecessary tasks, like phone checking and emails, it could be costing you. Did you know that on average, Americans check their phones 80 times a day? And that a study done by Carleton University found that employees spend a third of their day checking and responding to emails? Here are the six biggest time wasters that could be hindering your startup’s success:
When you're in the midst of starting up a new business, it feels like there are an overwhelming number of things on your "To-Do List" for getting off the ground. From business plans and marketing strategies to hiring employees, picking a workplace, and focusing on your branding, starting a small business is a big deal. In all of the craziness, many business owners overlook a crucial element in reaching their audience, expanding their brand, and increasing their online presence: blogging. Maybe the thought of writing something that your audience will want to read is enough to make you break out in hives? Or for those who like to write, blogging can get pushed to the bottom of the “To Do” list because it seems like a time-consuming task that doesn’t produce a measurable ROI. But your startup needs a blog! And not a half-done blog that you update as an excuse to avoid some other task you like even less. Your startup needs a solid, relevant, and consistent blog to accelerate lead generation! And with a few easy setup tricks using the right marketing software or website analytics tracking, you'll know EXACTLY how much ROI you're getting from the time you invest. Here’s how it works:
Small businesses face unique challenges when it comes to marketing their company to a wider audience and building a sales pipeline of qualified leads. You may find that limited marketing resources make your business feel at a disadvantage when compared to major players in the industry. But don’t worry, you’re not alone. You can overcome this challenge by using 3 simple but effective marketing techniques that generate higher quality leads for nurturing through the process of inbound marketing.
Inbound marketing can have a substantial impact on small businesses that hope to reach new clients and build their company's online brand. Inbound marketing differs from traditional advertising by focusing on cultivating personal relationships with people that are genuinely interested in their product or services.
