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The twenty-first century ushered in new opportunities as information became even more accessible to the public. Consumers now have more control over their buyers' journey, and this presents a challenge for modern-day marketers as old methods are no longer effective.
Most entrepreneurs starting a new business also wear the hat of a lead salesperson for their new venture. Working in sales is a tricky business, especially in today's market, and doing so successfully while handling everything else on your plate requires an efficient and organized approach.
As a small business owner, you understand the power of social media in the success of your business. If you haven’t already, you’ll quickly see the impact of social media’s expansive reach and how it can take your message, service or product to a large, yet specifically targeted audience. If you’ve had a Facebook or Instagram account of your own for years, you have a basic understanding of how it works. You also know what things cause you to finally say “enough already!” and search frantically for the “unfollow” button. Social media is a popular method to reach your target audience, but used incorrectly could do more harm than good. Here are the four things that you could be doing right now to drive your audience nuts and result in a decreased customer base, and some tips on how to fix it.
Small businesses face unique challenges when it comes to marketing their company to a wider audience and building a sales pipeline of qualified leads. You may find that limited marketing resources make your business feel at a disadvantage when compared to major players in the industry. But don’t worry, you’re not alone. You can overcome this challenge by using 3 simple but effective marketing techniques that generate higher quality leads for nurturing through the process of inbound marketing.
