Unleashing Potential,
Powering Success

“SEO” may just seem like a trendy buzzword, but it’s actually the key to growing your business. Why? Because with millions of search-engine results, it’s more important than ever to ensure your business pops up first for your audience. Otherwise, it’s too easy to get lost in the crowd.

Building your small business brand by connecting with people on social media is an excellent way to add a personal touch. Did you know that as of 2018, nearly 68% of adults use Facebook according to the Pew Research Center? Use these simple secrets to create a strong and effective voice for growing your business on social media.

As a leader or owner of a small business, you’re always looking for ways your company can compete with larger competitors that often have a larger team and budget. One edge over your competitors that you may be neglecting is the power of social media to generate qualified sales leads for a small business. 

As a small business owner, you understand the power of social media in the success of your business. If you haven’t already, you’ll quickly see the impact of social media’s expansive reach and how it can take your message, service or product to a large, yet specifically targeted audience. If you’ve had a Facebook or Instagram account of your own for years, you have a basic understanding of how it works. You also know what things cause you to finally say “enough already!” and search frantically for the “unfollow” button. Social media is a popular method to reach your target audience, but used incorrectly could do more harm than good. Here are the four things that you could be doing right now to drive your audience nuts and result in a decreased customer base, and some tips on how to fix it.

Think social media campaigns are only for the big brands with thousands, if not millions, of followers and fans? Convinced you need massive internal resources to even get started? Think again!

Not every social platform makes sense for every business, so it’s important to understand which ones to target for growing your small business, while offering also customers an outstanding social media experience.

Marketing is the key to any business's qualified lead generation success, and it should be both calculated and creative; a tool that allows your product or service to reach your target audience and make an impact in their lives.