Unleashing Potential,
Powering Success

The power that social media and reviews have on your business is huge. A whopping 90% of customers seek out products or services with online reviews, and 88% trust the reviews they read.

What do your reviews say about your company?

Everyone loves positive reviews, but negative reviews are sometimes hard to hear and frustrating. Don't worry. We're going to show you how they can actually be an opportunity to showcase your work ethic, character, and professionalism.

If you’ve had a negative review and are trying to figure out the best way to handle it, here’s what you need to know.

The twenty-first century ushered in new opportunities as information became even more accessible to the public. Consumers now have more control over their buyers' journey, and this presents a challenge for modern-day marketers as old methods are no longer effective.

With everyone working remotely during the COVID-19 Pandemic, most people are feeling a bit stir-crazy. Office employees are especially feeling the pressure of staying at home and having to adhere to a new routine. They aren't able to leave the house as much, cleaning routines are borderline religious, and social distancing practices have become more like straight-up isolation.

Building your small business brand by connecting with people on social media is an excellent way to add a personal touch. Did you know that as of 2018, nearly 68% of adults use Facebook according to the Pew Research Center? Use these simple secrets to create a strong and effective voice for growing your business on social media.

Creating new content and publishing it to a website seems like an easy thing to do, but it can be time-consuming, difficult, and expensive. That’s why many teams turn to automation or delegation of the task—but that’s not always the best strategy. If you want your content to be informative, trustworthy, and engaging, it needs to come from within your team and reflect your brand’s voice and tone, even if that means doing it yourself.

Chatbots are transforming the way businesses interact with customers, and according to HubSpot, companies that use them report increased sales conversions, lower customer service costs, higher engagement rates, and more opportunities to upsell existing customers. Here are five surprising uses for chatbots that will save you time and money in your own business.

Tips and tricks from a small-but-mighty marketing-consulting firm.

Every team wants to create quality content that sparks its audience's interest, ranks high in SEO, and showcases their product or service in a way that allows their brand to grow consistently. It’s no secret that content creation takes time and does not always come easily, but small-but-mighty teams are always finding ways to create new content without reinventing the wheel.

Most entrepreneurs starting a new business also wear the hat of a lead salesperson for their new venture. Working in sales is a tricky business, especially in today's market, and doing so successfully while handling everything else on your plate requires an efficient and organized approach.

The key to any successful start-up is to learn from mistakes - not only your errors but also the mistakes of others. As with anything new, some things will undoubtedly go wrong, giving you plenty of opportunities to learn and grow.

The companies that succeed at growing their business aren't always the ones with the best product. However, they're almost always the ones that do a better job of communicating with their market than the competition does (of course having a good product helps too!).