Unleashing Potential,
Powering Success
1406 Consulting's Insights and News Blog
Posts by
Rebecca Salzman
Progressive, tech-savvy marketing visionary that visually defines complex ideas while staying on brand and putting the audience and data first.
A Glimpse into the Future at HubSpot INBOUND 2023
Welcome to HubSpot INBOUND 2023, where the spotlight is on innovation, growth, and the rapidly transforming landscape of customer relationship management. As a Diamond HubSpot Solution Partner, 1406 Consulting is thrilled about HubSpot's bold strides into becoming a full-fledged Customer Platform.
In the digital age, data privacy has become a cornerstone of every online interaction we partake in. One of the notable examples is Instagram Threads, an app developed by Facebook for sharing photo messages with your Instagram Friends. With the rise of these interactive platforms comes the pressing issue of data privacy. This blog post will dive deep into data privacy as it pertains to Instagram Threads, outline how it works, and what to be wary of to ensure your data remains as private as possible.
Have you ever found yourself drowning in spreadsheets and contact logs, trying to keep track of all your client interactions? Then you’ll know - trying to keep track of client relationships manually can be a real pain in the you-know-what. That’s why CRM automation is so important. By automating customer relationship management, you can do far more than save time. You can use automation to get renewed insight into the trajectory of your leads and opportunities, and find new ways to make it even better.
You’re Creating Tailored Experiences For Your Audience, Right?
In the world of marketing, where every click, scroll, and tap is a potential opportunity to connect with your audience. But let's face it, sometimes it feels like you're trying to hit a bullseye with a rubber band. With retargeting, hitting your target becomes so much easier. Retargeting tracks your website visitors and serves them the ads tailored specifically to their interests and browsing behavior to create a more engaging experience as they interact with your brand. So instead of shooting rubber bands all over the place hoping to hit your mark, let’s show you how your marketing can hit the mark with HubSpot retargeting.
Hitting the target with retargeting. Before you start tailoring your marketing, let’s talk about the two retargeting options available:
The twenty-first century ushered in new opportunities as information became even more accessible to the public. Consumers now have more control over their buyers' journey, and this presents a challenge for modern-day marketers as old methods are no longer effective.
“SEO” may just seem like a trendy buzzword, but it’s actually the key to growing your business. Why? Because with millions of search-engine results, it’s more important than ever to ensure your business pops up first for your audience. Otherwise, it’s too easy to get lost in the crowd.
Remote work isn’t going away any time soon. In fact, 85% of managers believe that having teams with remote workers will become the new norm in the coming years. And guess what? Remote workers are happier! They report feelings of happiness in their jobs 22% more than in-office employees—a figure sure to grow as more offices embrace remote work.
Creating new content and publishing it to a website seems like an easy thing to do, but it can be time-consuming, difficult, and expensive. That’s why many teams turn to automation or delegation of the task—but that’s not always the best strategy. If you want your content to be informative, trustworthy, and engaging, it needs to come from within your team and reflect your brand’s voice and tone, even if that means doing it yourself.