HubSpot’s Evolution: From CRM to a Comprehensive Customer Platform

A Glimpse into the Future at HubSpot INBOUND 2023

Welcome to HubSpot INBOUND 2023, where the spotlight is on innovation, growth, and the rapidly transforming landscape of customer relationship management. As a Diamond HubSpot Solution Partner, 1406 Consulting is thrilled about HubSpot's bold strides into becoming a full-fledged Customer Platform.

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What is a Customer Platform?

First, let's debunk a common misconception: A Customer Platform isn't a new genre that HubSpot is pioneering. It's a more evolved, expansive version of their existing CRM offering that incorporates a suite of features designed to foster better customer connections.

But don't let semantics bog you down. Powered by Artificial Intelligence, the HubSpot Customer Platform takes the traditional CRM a few leaps ahead by offering something quintessentially more.

The Anatomy of HubSpot’s Customer Platform

Let's break down what this means for businesses looking to cultivate a smarter, more dynamic connection with their customer base:

Smart CRM

If you thought Customer Relationship Management was about storing emails and tracking sales, think again. HubSpot's Smart CRM is infused with AI capabilities that offer not just unified customer data, but real customer intelligence. It's a data repository that thinks and evolves.

Engagement Hubs

In the earlier days, HubSpot had separate hubs for marketing, sales, service, and CMS. While those are still there, they are now part of an interconnected engagement hub universe that includes:

  • Marketing Hub
  • Sales Hub
  • Service Hub
  • CMS Hub
  • Operations Hub
  • Commerce Hub (A shiny, new addition!)

These hubs are designed to interlock seamlessly, offering a holistic engagement strategy that covers every facet of the customer journey.

Customization and Extensibility

One size rarely fits all. Recognizing this, the Customer Platform allows for custom tweaks and extensive integrations. Businesses can make the platform their own, tailoring solutions to fit specific needs and unique customer bases.

A Connected Ecosystem

The platform comes complete with a vibrant app marketplace, an active community system, and a network of partners. This interconnected ecosystem means businesses have a wealth of resources and support at their fingertips. It's not just about selling or marketing; it's about building relationships and fostering growth within a connected digital community.

images-1The Takeaway

HubSpot is transcending the CRM category by metamorphosing into a comprehensive Customer Platform. Considering the complexities and opportunities in today’s highly digital and interconnected business environment, it's a timely evolution.

With the HubSpot Customer Platform, companies can look forward to a more data-driven, customized, and unified approach to customer engagement. The integration of AI and an ecosystem that encourages collaboration are cherries on top.

Ready to Take the Leap?

As a Diamond HubSpot Solution Partner, 1406 Consulting is excited about these updates and ready to help you navigate them. Our expertise lies in empowering businesses to maximize the potential of HubSpot's new offerings. Are you curious to know more? Are you eager to step up your customer engagement game? Please reach out to 1406 Consulting today for more information on how to make the most of HubSpot's Customer Platform or feel free to read our blog article on Why Hubspot?

Your move.

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