Posts by

Samantha Gagliano

Content Strategist

Twitter vs. Threads: Why Twitter is Still Important for Social Media Marketers

In the ever-evolving world of digital marketing, businesses face a constant conundrum – which platforms should they invest in for maximum impact? Recently, Instagram introduced "Threads," a companion app designed for more intimate sharing with select friends. However, amidst these new tools, one platform has remained a stalwart in marketing outreach: Twitter. This article will delve into why Twitter, even in the face of newer platforms like Threads, continues to be an excellent choice for marketing outreach.

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