When it comes to planning your company’s next event or outing, there is a lot to think about. You want to plan something that will promote team building and boost office morale, while also allowing coworkers to mingle in a fun, stress-free environment. You’re in charge of creating an event that people will actually want to attend and is good for business, will boost productivity, and will address common workplace issues in a neutral environment at the same time.
As a small business owner, you understand the power of social media in the success of your business. If you haven’t already, you’ll quickly see the impact of social media’s expansive reach and how it can take your message, service or product to a large, yet specifically targeted audience. If you’ve had a Facebook or Instagram account of your own for years, you have a basic understanding of how it works. You also know what things cause you to finally say “enough already!” and search frantically for the “unfollow” button. Social media is a popular method to reach your target audience, but used incorrectly could do more harm than good. Here are the four things that you could be doing right now to drive your audience nuts and result in a decreased customer base, and some tips on how to fix it.
Running a startup is no small feat. It requires organization, dedication, focus, teamwork, patience, self-discipline, and hard work. The first step in setting your startup for success is making sure it’s led by someone who is qualified and competent. Granted, you could do without the smoke machines and stage lighting, but who doesn't want a 'Rockstar' team member leading their customer projects? Whether you’re looking to hire one, or find yourself wearing multiple hats and filling the PM role yourself, make sure that your project leadership demonstrates these 5 character traits to guide your business to success:
The key to profit is productivity, and if you and your employees are wasting time on unnecessary tasks, like phone checking and emails, it could be costing you. Did you know that on average, Americans check their phones 80 times a day? And that a study done by Carleton University found that employees spend a third of their day checking and responding to emails? Here are the six biggest time wasters that could be hindering your startup’s success:
When you're in the midst of starting up a new business, it feels like there are an overwhelming number of things on your "To-Do List" for getting off the ground. From business plans and marketing strategies to hiring employees, picking a workplace, and focusing on your branding, starting a small business is a big deal. In all of the craziness, many business owners overlook a crucial element in reaching their audience, expanding their brand, and increasing their online presence: blogging. Maybe the thought of writing something that your audience will want to read is enough to make you break out in hives? Or for those who like to write, blogging can get pushed to the bottom of the “To Do” list because it seems like a time-consuming task that doesn’t produce a measurable ROI. But your startup needs a blog! And not a half-done blog that you update as an excuse to avoid some other task you like even less. Your startup needs a solid, relevant, and consistent blog to accelerate lead generation! And with a few easy setup tricks using the right marketing software or website analytics tracking, you'll know EXACTLY how much ROI you're getting from the time you invest. Here’s how it works:
Small businesses face unique challenges when it comes to marketing their company to a wider audience and building a sales pipeline of qualified leads. You may find that limited marketing resources make your business feel at a disadvantage when compared to major players in the industry. But don’t worry, you’re not alone. You can overcome this challenge by using 3 simple but effective marketing techniques that generate higher quality leads for nurturing through the process of inbound marketing.
Most people think remote work is full of flexibility and effortless productivity, but many are finding out that's just not the case. There's always something to distract yourself with, whether it's kids running around, laundry staring at you from across the room, or your neighbor who insists on cutting down a tree during your 2 o'clock meeting.
Life and business as we know it has changed over the last few weeks. Some businesses are being hit hard while others are hanging in there. In either case, it’s natural to go on the defense, cut expenses, and prepare for the worst.
Think social media campaigns are only for the big brands with thousands, if not millions, of followers and fans? Convinced you need massive internal resources to even get started? Think again!
Not every social platform makes sense for every business, so it’s important to understand which ones to target for growing your small business, while offering also customers an outstanding social media experience.
Inbound marketing can have a substantial impact on small businesses that hope to reach new clients and build their company's online brand. Inbound marketing differs from traditional advertising by focusing on cultivating personal relationships with people that are genuinely interested in their product or services.