Most entrepreneurs starting a new business also wear the hat of a lead salesperson for their new venture. Working in sales is a tricky business, especially in today's market, and doing so successfully while handling everything else on your plate requires an efficient and organized approach.
The key to any successful start-up is to learn from mistakes - not only your errors but also the mistakes of others. As with anything new, some things will undoubtedly go wrong, giving you plenty of opportunities to learn and grow.
The companies that succeed at growing their business aren't always the ones with the best product. However, they're almost always the ones that do a better job of communicating with their market than the competition does (of course having a good product helps too!).
Communication in the workplace, whether with clients, vendors or employees, is crucial to the productivity and growth of your small business. In a recent blog about reducing phone time in the office, we discussed different ways to manage both incoming and outgoing phone calls. But when you need to send an email, there’s a right way and a wrong way to get your message across. Before you hit send on your next email, review this detailed email guide to make sure your email is as effective as possible
As a leader of a small business, you know the importance of hiring people who share your vision and who will help you grow. Too many entrepreneurs and small business leaders hire employees instead of building a team.
We all know those last-minute shoppers that aren't interested in Black Friday or Cyber Monday sales (maybe you're one yourself!). Regardless of when or where they go shopping, people are in the mode to search for what they need. This means as a startup, your marketing strategy needs to be intentional and holiday-focused to make the most out of this consumer-focused season. Here are six last-minute holiday marketing hacks to help you make the most out of this holiday season.
In the beginning stages of your business, it’s easy to give each and every customer the personalized attention that will make them feel valued and turn them into a loyal customer. But as your company grows, it can become harder to provide that same level of service to everyone while juggling all the tasks associated with a growing business. So how do you provide the same level of personalized attention while still using your time effectively and getting stuff done? Here are a few things to remember when striving to provide your new and existing customers with the personal attention that really makes a difference.
One of the million-dollar questions many owners of small businesses find themselves asking is how to get their customers to leave reviews or offer feedback. Not only is this crucial information for the betterment and growth of the business, but it gives potential, future customers inside information about how your company operates, what your products or service is like, and how you served others.
There are countless ways you could describe each member of your team and how their characteristics influence the company's persona. Maybe your team members tend to be high-energy, cohesive, and pros at customer service. Perhaps they're data-driven, goal-oriented, and analytical. One way or the other, the success of your business is based heavily upon the team of people you've chosen to make it happen.