Audited 40+ assets to clean data, fix workflows, and restore CRM integrity, enabling accurate reporting and automation.
Custom Configuration
Created new properties, modular templates, and scalable workflows for consistent launches.
System Integration
Connected HubSpot with CDP, Kickbox, PostGrid, and ad platforms for centralized, multi-channel attribution.
Consolidated templates, automated approvals, and launched dashboards, removing bottlenecks and boosting visibility.
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Training & Support
Delivered tailored training, documentation, and next-step plans, empowering teams to manage HubSpot independently.
Summary
The unified HubSpot + Consumer Data Platform solution enabled Dick Hannah Dealerships to centralize its marketing efforts and boost operational performance.
Efficiency Gains
- Campaign launch time cut from weeks to days
- 17,000+ bad contacts removed, restoring sender reputation
- Manual list cleanup & approval delays eliminated
Performance Impact
- 37.5% more emails delivered (↑ from 72% to 99.37%)
- 160% increase in open rates
- 97.9% decrease in bounces
- 7.8% click-through rate on automated campaigns
Strategic alignment
- Single source of truth for all departments
- Campaigns are more targeted, measurable, and effective
- The dealership group is positioned as a digital leader in automotive retail