Think social media campaigns are only for the big brands with thousands, if not millions, of followers and fans? Convinced you need massive internal resources to even get started? Think again!
Not every social platform makes sense for every business, so it’s important to understand which ones to target for growing your small business, while offering also customers an outstanding social media experience.
Nearly 15 years after MySpace first came on the scene, social media is now an established part of how people get and deliver information. Consider this: in 2008, less than a quarter of consumers in the U.S. had a social media profile. Today, over 80% have one, and the number continues to grow.
People use social media to keep in touch with family and friends, stay on top of the latest news, and even further their careers. For small businesses, the top 5 social media platforms, Twitter, Facebook, LinkedIn, Pinterest, and Instagram, serve as channels where they can interact with customers on a deeper personal level.
While the overwhelming majority of small businesses have used some form of social media, most concentrate on Facebook. And not everyone who has a company profile has figured out how to use social media marketing for small businesses as an effective tool.
From Linked-In's more business-focused pages to image-heavy platforms such as Pinterest and Instagram, the good news is small businesses now have a huge amount of options at their disposal. Here’s a brief overview of how the “Big 5” can help you increase your reach and ROI.
If you’re a small business owner who’s put off developing and implementing a social media strategy because you’re just too busy running your business, an inbound marketing agency can help you increase traffic, conversions, and sales while building a solid customer base. Hands down, it can be the most bang you get for your marketing buck.
Schedule a free consultation with us to find out how you can use social media to grow your business.