Marketing Analyst


Remote (Work From Home)
Full Time - 3+ years of experience

Do you geek out about data and know how to understand it, collaborate on a strategy and present it in an easy-to-understand way? Then we want to hire you to help crush our client's goals with data-backed marketing campaign strategies. We are looking for an ambitious marketing analyst passionate about making data more palatable to non-data geeks that helps facilitate decision-making and optimization. You are excited to create strategies that drive traffic, increase ROI, and identify lead-generating opportunities for our client's businesses while being part of a growing team.

In this role, you’ll be be asked to:
  • Work on a cross-functional team to launch and optimize digital campaigns across channels, including but not limited to: website, blog, email, social media, paid social, search and display 
  • Report, track and assist with creating and maintaining a marketing campaign calendar to drive conversion
  • Perform competitive analysis, research new opportunities, and use data to provide strategic recommendations that support our clients growth
  • Understand how client data is structured in HubSpot, and segment based on criteria
  • Promote data integrity best practices for maintaining a healthy contact database, and shares these across the team for client success
  • Know how to ask the right questions, creating queries that cull the right data into reporting structures that guide our strategies for clients
  • Research for SEO, SEM and website content topics and collaborate with our team and leadership
Benefits:
  • Competitive salary and health benefits with a generous 401k matching plan
  • Remote work with ability to live and travel anywhere within the U.S.
  • We close at 3:30 on Fridays
  • Pet and Kid friendly- we understand life happens
  • Early leave most holidays, generous PTO package and company holidays
  • Unlimited room for growth based on performance and ongoing reviews to track growth
  • Ongoing learning and development training
  • Career advice and development with experienced executives
  • Highly interactive, exciting work with a talented, high-energy and driven team
  • A team that respects all ideas, cultures and perspectives
  • 1406 believes in working with clients that fit our culture and principles and does not tolerate bad behavior or unethical practices

That all sounds like exactly what I want, but will I fit in with 1406’s culture and expectations?

You will succeed in this role if you're:
  • Able to be a critical thinker, ambitious, data-driven, hard working and have a willingness to take risks for us and our clients
  • Proficient in data analysis with a working knowledge of website and social analytics
  • Skilled at creating presentations to explain data trends and observations to both internal and external audiences
  • Capable of performing research on clients, their competitors, market trends, and keywords with SEMrush or similar tools
  • Experienced with data visualization tools, Excel, Google Analytics or SEMrush
  • Energized by being part of a team that is always looking for new ways to grow, evolve, and increase their impact with our clients
  • Self-motivated and ready to work with a highly collaborative, integrated team at a small marketing agency
  • Comfortable geeking out over data, new technology and computers during the workday
  • Ready to reply on internal Slack conversations with gifs or emojis on a regular basis
  • Ok with lively slack discussions about poptarts, running vs. eating donuts, puppy photos, and lightsabers.
Requirements:
  • Bachelor’s Degree or equivalent experience
  • Experience with paid search, paid social, SEO, SEM and general digital marketing strategies
  • Experience with Google Analytics and SEMrush (Google/Facebook certification a plus)
  • Able to visualize data to communicate with stakeholders in SEMRush or Google Data Studio
  • Ability to meet and often beat deadlines
  • Open mind, eager to learn and solve problems with a team
  • Know your way around a spreadsheet - beyond simple data input, you’re well versed in basic data analysis
  • Experienced with a CRM or marketing automation, preferably HubSpot
  • Home office computer setup, high speed internet, and ability to do video meetings on a regular basis
  • Willingness to learn, sense of humor, and excitement at the chance of working at a growing agency

Important metrics for a Digital Marketing Analyst at 1406 to understand:

Acquisition
Paid media vs. Earned media vs. Owned media
Outcomes
Downloads
Calls
Emails
Sign-ups
Chatflow
Lead form
Behavior
Traffic
Bounce rates
Time on site
Number of pages visited