Avondale Dealerships needed to modernize how its team managed marketing operations, customer data, and event execution inside HubSpot.
Early discovery showed a fragmented environment: disconnected tools, inconsistent data structures, manual follow-up processes, and growing needs around campaigns, workflows, reporting, analytics, and service-related outreach.
A major pain point was event management. Avondale was running a high volume of luxury-brand events, but its Eventbrite-and-HubSpot process required manual uploads, created data mismatches, and limited the team's ability to create branded, dealership-quality experiences.
The team also had more advanced use cases, including test-drive event scheduling and complex registrant workflows, that did not fit a standard event setup.
At the same time, Avondale was looking for a more unified, customer-centric way to manage event data, automate communications, improve reporting, and build a stronger foundation for ongoing HubSpot adoption.
1406 partnered with Avondale to build a more scalable, data-driven HubSpot environment and guide the transition to event.hapily for event management. The engagement combined strategic planning, implementation support, CMS customization, workflow guidance, and data migration design.
The work included:
Throughout the engagement, 1406 acted as a trusted advisor, helping Avondale not only implement new tools, but also shape the underlying processes, workflows, and governance needed for scalable adoption.
The engagement created meaningful progress across both operations and event execution. Avondale moved forward with event.hapily and completed onboarding steps, signaling clear confidence in the solution and the implementation plan.
By late summer, the team had a functioning Porsche landing page template, dynamic Happily content pulling into event pages, and workflow structures ready to support event communications.
The project also established a clearer path for brand-specific event experiences, improved internal process consistency, and a more scalable structure for future event creation and registrant management.
Just as importantly, Avondale's team explicitly acknowledged the value of the partnership.
Dave Cantu credited 1406 with helping create Avondale's custom HubSpot approach and supporting a critical transition in marketing analytics and campaign deployment, saying the team's expertise had been instrumental in moving those initiatives forward.
Lindsay Simon later reinforced that sentiment, noting appreciation for 1406's help in getting Happily up and running and identifying it as the next major priority for the business.
The project was also realistic in the way successful digital transformation often is: it included review cycles, scope clarifications, brand asset dependencies, and validation steps before final completion of some migration workstreams.
But the overall outcome was a stronger, more unified HubSpot foundation and a modernized event management approach built for better automation, personalized experiences, and scalable adoption.
Avondale Dealerships partnered with 1406 to turn a fragmented HubSpot and event ecosystem into a more connected, scalable operation.
What started as a need for help with marketing ops, reporting, workflows, and data management evolved into a broader initiative to modernize event execution through event.hapily, branded CMS experiences, and improved registrant data structure.