Dick Hannah Dealerships, a large multi-location automotive group in the Pacific Northwest, partnered with 1406 Consulting to modernize their marketing operations and unify customer data across multiple locations. Through a comprehensive HubSpot implementation combined with Treasure Data CDP integration, the dealership group eliminated data silos, resolved critical email deliverability issues, and built an automated, multi-channel marketing engine.
Dick Hannah Dealerships was operating with fragmented marketing systems and outdated processes. Marketing teams toggled between multiple platforms to update customer records, email campaigns were landing in spam folders, and there was no unified view of customer data across the organization.
01. Fragmented Marketing Systems and Data Silos
Disconnected tools included a CDP, external non-HubSpot forms, and siloed email marketing that created data gaps and prevented unified campaign execution or reporting.
02. High Email Bounce Rates, Poor Sender Reputation, Deliverability Issues
Inconsistent, image-heavy email templates and invalidated contact data led to email deliverability issues, including high spam reports, bounce rates of 94% in Gmail, and reputation damage.
03. Inefficient, Manual Campaign Processes
Marketing operations lacked structure with inconsistent naming, lack of asset organization, and no campaign calendar — slowing launch timelines and team velocity.
04. Lack of Integration Between Consumer Data Platform, HubSpot, & Direct Mail
Treasure Data CDP and PostGrid weren't fully integrated with HubSpot, leading to broken syncs, attribution blind spots, and missed cross-channel opportunities.
05. Limited In-House HubSpot Expertise
Teams lacked role-specific training, documentation, and confidence — limiting their ability to manage workflows, segmentation, and reporting post-implementation.
"We had to toggle between three platforms just to update a customer record. Our email campaigns were getting lost in spam, and we couldn't track ROI across channels." — Sean McKannay, CIO & Digital Marketing Director, Dick Hannah Dealerships
Primary Goals
Secondary Goals
1. Complete Portal Audit
We audited 40+ assets in HubSpot — including emails, workflows, and lists — to identify deliverability issues and clean outdated or invalid data. We flagged thousands of undeliverable bounced contacts, mapped all workflows and integrations, and restored CRM integrity. This created a clean foundation for segmentation, automation, and reporting.
2. Custom Configuration
We created HubSpot properties aligned to Consumer Data Platform field mapping, built 5 modular drag-and-drop email templates with 13 brand variants, and set up campaign workflows. This enabled scalable, brand-consistent launches and more effective segmentation.
3. System Integration
We integrated HubSpot with the CDP, Kickbox (email validation), PostGrid (direct mail), and ad platforms — centralizing data and powering more accurate, multi-channel attribution.
4. Process Improvements
We consolidated 50+ email templates into 5 modular formats, automated list suppression logic, and streamlined the approvals workflow from 3 steps to just 1. We also launched shared dashboards to remove internal process bottlenecks, increase campaign velocity, and give teams clearer performance visibility.
5. Training & Support
We led tailored training sessions, delivered role-specific documentation, and scoped next-phase priorities — empowering internal teams to confidently manage HubSpot and scale marketing efforts with less dependency on external support.
1406 Consulting delivered a customized, deeply integrated CRM solution — one built for the complexities of a dealership group with multiple rooftops and data sources. By combining technical expertise with real-world campaign execution, 1406 empowered the internal marketing team to scale, measure, and own their digital transformation.
The unified HubSpot + Consumer Data Platform solution enabled Dick Hannah Dealerships to centralize marketing efforts and boost operational performance.
By transforming from siloed systems to an integrated, automated platform, the dealership group now operates with a single source of truth, faster campaign deployment, and measurable results across all channels.
Dick Hannah Dealerships went from fragmented systems and failing email deliverability to a unified, scalable marketing engine in just 12 weeks. Your organization can achieve similar results.
Contact 1406 Consulting today to learn how we can help you unify your customer data, restore sender reputation, automate campaigns, and build a scalable foundation for future growth.